Archive for February, 2012

Small Business Search Engine Optimization – 5 Simple Tips

Small business search engine optimization (SEO) is an important category of businesses for local vendors of products and services. There is a misconception floating about that SEO requires a large budget and therefore is out of reach for the average small business owner. This is far from the truth. In fact, with a little training, the business owner can do some SEO work by themselves for free. For those who want to start a business on their own and want to start small, this can be a very good idea. To help business owners get started, below are 5 simple tips that you should can use to optimize your company’s website on your own.

  1. Submit your business to Google Local: Google is the most widely used search engine. So you can expect to get a lot of traffic from it. If you submit your website to Google Local, you will be able to make an in depth profile for your business. This makes it easier for people to find your business.
  2. Add relevant information on each page of your website: On each page of your website, add the name of your business, address and phone number. This way, when Google ranks websites in your niche, the person searching will click on your listing and be taken to a page that is exactly what they were searching for right away.
  3. Use free directories: There are many free business directories that you can submit your website to that are crawled frequently by Google, Bing and Yahoo. You can create profiles of your company on these directories. Some directories you should definitely include are Yahoo, Bing, City Search, Yelp, Yellow Pages, TrueLocal and Super Pages.
  4. Optimize your keywords: Optimizing your keywords is one of the most effective strategies in local SEO. You have to research the keywords that are the most common keywords that people type into Google, Bing and Yahoo. You can also ask yourself about the keywords that you would have typed in put on if you were in your customer’s shoes.
  5. Check out your page titles: Search engines will have an idea if your business website is relevant to people looking for your niche in many ways and that includes your page titles. The search providers won’t find it relevant if your page titles just say “Welcome” or “Home Page”. Change these title to make them exactly relevant to the content on that page. But, keep the titles up to 65 characters only.

So there you have it, 5 simple small business search engine optimization tips that you can implement immediately. These are things you can do for free and do not require any specialized skills. You can do this on your own time and on your own schedule.

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Local Business Search Engine Optimization

If you think that search engine marketing and search engine optimization are just for huge businesses and established corporations, you are greatly mistaken. In fact, SEO is one of the best ways to promote a local business by getting local search engine traffic.

Being a local business owner, one of your priorities should be to keep the website of your local business listed among the top results in the search engines. To do that, you need to have a pretty good idea of how local search engine optimization works.

However, if you are not that familiar with this online marketing concept, there is no need to worry. Thanks to the overwhelming results that it has brought to hundreds of companies all over the globe, SEO can be easily done with the following techniques in mind:

  • Always remember: Content is King

The very first thing that you, or any online marketer for that matter, should consider when it comes to optimizing your website in the search engines is putting up high quality content on your site. You need to realize that the only way for your website to get the highly targeted traffic that you desire is for you to provide interesting and highly relevant content on your web pages.

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